抄録
This study showed the local people's awareness to Kounotori-rice and the characteristics of the local buyers by the analysis of the questionnaire on people in Toyooka City. 20% of respondents purchased the rice and most of the purchasers are going to buy continuously. The purchasers are hoping to promote the local development including the primary industry, thinking local people have some responsibility for White Stork's Survival, and going to do something for the success of the reintroduction. We found the purchasers of local people are inclined to make a positive attitude to the local problem.
