A Study on Improvement Effect of Shopping Environment by the Food Delivery Service

Through a Case Study in a Mountainous Area

Abstract

This study aims at showing a methodology to measure the effect of the food delivery service, with a case study in Hino, Tottori prefecture. The purpose of the research is achieved by two steps. First, describing attractiveness of stores by an accessibility index, a store choice model was built in which the food delivery service is as one choice as normal stores. Secondly, using the estimated accessibility as an explanatory variable, a regression model was built to predict the number of times for shopping. The effect of the food delivery service can be evaluated by the difference of the predicted variables through with-without comparison.