都市農業経営の多角化の採用要因と経営成果

－東京都の農業経営を対象としたアンケートをもとに－

抄録

Recently, it is recognized that the development of sustainable urban agriculture is an important topic for the urban management. While the business diversification of urban farmers is one of the means to exploit multi-functionalities of the urban agriculture, it is unclear what are the determinants for promoting farm diversification and what kinds of businesses are effective in the farm performance. This study completed a questionnaire survey targeting existing farmers in Tokyo. As a result, there are some differences between mass-marketing farmers, direct-marketing farmers and indirect-marketing farmers in terms of the farm size, customer relationship capability, farm objectives and farm performance.