Consumer Food Education at Vegetable Retailers and Supermarkets

Abstract

We carried out practical food education activities at vegetable retailers and supermarkets, for example by organizing “food workshops.” Following this education, the number of consumers who recognized the food balance guidelines rose from around 40% to 60%, allowing them to identify their optimal dietary habits, and the amount of their vegetable intake jumped from 280 to 320 grams. These figures suggest that the activities in store helped consumers to improve their food awareness and change their dietary behaviors.