ビジネス・マネジメント研究
Online ISSN : 2434-3161
Print ISSN : 1349-3566
ISSN-L : 1349-3566
地域企業と地方自治体との協働による新製品開発戦略に対する一考察
大分市の「大友宗麟時代の南蛮菓子・外国菓子の再現事業」をもとに
仲本 大輔吉岡 剛志
著者情報
ジャーナル フリー

2018 年 14 巻 p. 59-73

詳細
抄録
As one of the efforts for local governments to survive independently, new products developments by utilizing local resources are being carried out in various cities by the collaboration between regional companies and local governments. In Oita city, collaborating with regional companies of Oita city and Oita University, Oita city conducted “the project of reproducing Nanbangashi (cakes from European countries) in the Otomo Sorin period” in fiscal year 2014, and has reproduced 4 Nanbangashi. In this paper, analyzing the process of reproducing Nanbangashi, we examined what kind of strategic factors are necessary in order for local governments to develop new products successfully through collaboration with regional companies.
著者関連情報
© 2018 日本ビジネス・マネジメント学会
前の記事 次の記事
feedback
Top