A Study regarding the Potentiality of the Research on Consumer Behavior in Outdoor Experience-Type Recreational Activities:

A New Approach to the Promotion of Exchange between Depopulated Areas and Cities

Abstract

To promote exchange between cities and depopulated areas, a need for marketing has begun being pointed out, and as for the theoretical background of marketing, the consumer behavior has attracted attention. This study reviewed the existing research from the viewpoint of the chain regarding the principles of visitor behavior, and considered the future prospect of the research on consumer behavior in promoting outdoor experiene-type recreational programs. To elucidate the mechanism of the choice of destination, the desire to use the provided services and the relationship between the degree of satisfaction and the intention to make repeat visits, through the research on consumer behavior, is an effective planning technique for operating programs attractive to repeat visitors. From now on, the accumulation of research for providing services menus which correspond to a variety of visitors will be expected.