A Study on the Resident's and the Tourist's Recognition or Impression of Taiwanese Squirrel Distributed in Kamakura City

Abstract

The tourist's and resident's recognition or impression of an introduced Taiwanese squirrel in Kamakura City was clarified by means of questionnaire and semantic differential (SD) method. The residents as subjects were selected from Hase and Ofuna area. The squirrel has inhabited on an earlier time in Hase area and recently in Ofuna area. The tourist's cooperation to our survey was obtained at six sights through out the Kamakura area. As a result of SD method, three groups i.e. two residents' and the tourists' were classified through the difference of judges caused by the frequency in contact of Taiwanese squirrel and by the experience of its harm. Most of tourists do not know correct information about the introduced squirrel, and even if they notice its harm, there is a tendency for them to receive it affirmatively.