Abstract
The illegal disposal of industrial waste had been detected at a field on a border of Iwate and Aomori prefecture in 2000. Prefectural governments are going to make an environmental recovery today. This paper aims to clarify how the people think for the problem and its recovery plan by the CVM approach. We chose Morioka city, Kunohe and Sawauchi village as study areas that differ in location and also population size. We found out that the highest willingness to pay is observed in Morioka city and is not always determined by the distance from the disposal site.