Abstract
Environmental information of goods on online store is expected to improve the consumer behavior than ECO-MARK and the like on offline stores. That was why I conducted a comparative investigation of the environmental information disclosure between online and offline stores. As a result, the offline stores excelled the online stores in displaying the environmental goods and labeling the environmental information. And depending on type of goods and stores, the environmental information was different. These results mean that the appropriate information is not delivered to consumers on the online stores because the information is chosen by retailers online. Therefore some guidance should be necessary for online stores to provide the appropriate environmental information corresponding to the conditions of goods and stores. From now on, it will be necessary to improve the environmental information disclosure of goods on online stores.
