Abstract
A social acceptance is indispensable for the diffusion of a fuel cell vehicle expected as an escape oil plan. Therefore, it is necessary to do the enlightening activities in consideration of the factor to improve a social acceptance. Then, the form and offer information on current educational activities were understood in this research. Moreover, the questionnaire survey was done, and the attitude formation factor was clarified by the AHP analysis. From this result it was clarified that enlightening activities of a passive firsthand type was not done enough and information on the safety and the economy was hardly being offered, and that there is a possibility of becoming affirmative for the spread of FCV when FCV is acknowledged and non-promotion was recognizing that the safety of other technologies is better than that of FCV.