A Study on the Environmental Information Display on the Online Stores

Based on a Questionnaire Survey to Online Retailers and Consumers

Abstract

The online stores gives remarkably few environmentally conscious goods (hereinafter called eco-goods) and their environmental information like ECO-MARK compared with the offline stores. Then, we performed the questionnaire survey on acknowledgement and behaviors about eco-goods and their environmental information in online shopping on both sides of the online retailers and the consumers. As a result, although the consumers have a degree of willingness to purchase the eco-goods, there are many retailers of too short recognition of environmental information. The environmentally conscious consumers' behaviors are impeded. Therefore, it will need urgent adjustment of environmental information disclosure of the eco-goods to be suited to online shopping.