Abstract
In the policy " Measures of conserve and improve land, water and environment " , working funds was granted for the plan making and its continuous execution of the resource preservation activities performed by a rural resident cooperating In the rural region, it has been an important subject towards efficient operation of the measure to raise residents' participating motivation. In this research, we applied the adaptive consensus building model, and built the model for analyzing the consensus building process by many residents. And we considered the influence degree of the social capital as a regulation factor of an attitude change of them. As a result, it was shown that especially the social norm that is a constituent factor of social capital has great influence on formation of the participating motivation to activity.