Analysis on the Effects of Citizens' Tendency of Trust Toward the Society on Energy Saving Behaviors

Abstract

In order to clarify factors to stimulate citizens' energy saving behaviors, WEB-based survey was conducted. The analysis shows that citizen's energy saving behaviors have meaningful relations with social capital (trust toward general public and toward local community), not with size of residence city, annual income, and academic background. Also, this study implies that citizens' energy saving behaviors are promoted by ecology-mind, which has correlation with the trust toward the local community.