Abstract
With fast Internet access spreading in Japan, broadband network or mobile network has recently been getting available even in many rural areas located in hilly and mountainous areas. There has been a growing number of community development practices using SNS. It is strongly expected that ICT is used even in rural areas for purpose of vitalizing communication and information transmission among residents and relevant people. We need to give more chances for rural residents to learn ICT and develop ways of promoting ICT efficiently. In this research, we focused on key persons in the process of promoting SNS as a communication platform in rural areas and clarified the roles and effects of them. In addition, we proposed 3 requirements to promote ICT even for other rural areas.