Abstract
To clarify the relationship between the valuation approved by using the contingent valuation method(CVM) and the awareness of preservation of subjects, we conducted an interview survey to residents in hilly and mountainous areas in this study. As a result, it emerged that the residents in this areas indicated that they have a willingness to pay \2,112 to \3,996 a year for the natural environment of Kozagawa town in Wakayama Prefecture. In addition to this, as the result of analyzing their awareness of environmental preservation which is dereved from thier residential history in the areas, the residents living in outside of this town tended to find the high value on the use of natural environment.Consequently, it is indicated that differences in their profiles make a big difference foward their awareness of preservation of natural environment.