Abstract
This study focuses on Mount Fuji as a case study area and aims to 1) to grasp the attributes and the climbing characteristics of climbers and to specify the factors determining their behavior to pay for the Mount Fuji Conservation Donation, and 2) to consider methods to improve the cooperation rate. As a result, climbers aged in their twenties and thirties, first-time climbers comprised the majority. Awareness of the purpose of the donation system, visibility of the collection site and the act of shouting encouragement were specified as important factors. In order to improve the cooperation rate, it is thought to be important to provide the information of the system and to organize and manage the collection site while receiving the donation.
