Research on cycle tourism that enriches the community through the correlation of “Cycling x Human Connection x Learning”

‐Through the demonstration experiment in Obihiro‐

Abstract

Since the Ministry of Land, Infrastructure, Transport, and Tourism enacted the Law for the Promotion of Bicycle Utilization in 2017, cycle tourism has been promoted in many regions. However, since the lowest level of this initiative is the training of guides and the planning and dissemination of guided cycling tours, prior research on learning and consumption purchasing behavior in guided cycling is still in its infancy. In this study, we conducted a survey and analysis of cycle tourism that enriches the local community through a demonstration experiment, which showed the correlation between “cycling x human connections x learning. The results suggest that guided cycling tours with a local consumption and purchasing behavior promotion system can create “Cycling x Human Connection x Learning,” improve the use of the five senses, and promote the improvement of consumption and purchasing behavior in the region.