報文
女子短大生のおしゃれ観にみる「おしゃれ」の構造
1992 年 36 巻 1 号 p. 41-54
詳細
1992 年 36 巻 1 号 p. 41-54
In the present paper, I shall try to make clear the structure of the concept of oshare, by means of analyzing the views on clothing values for oshare underlying clothing consciousness & behaviors towards dressing smartly. The factors determining the clothing values for oshare are as follows.
‛A value for having a pleasant feeling’ ‛A value for getting a charm & self-confidence’ ‛A value for spending lavishly’ ‛A value for keeping harmony with society’ ‛A value for expressing & creating’ ‛A values for a mind of oshare’.
A group who rated highly ‛Having a pleasant feeling’ and ‛Getting a charm & self-confidence’ also rated highly ‛Keeping harmony with society', which determines the consciousness & behaviors towards conforming to the clothing norm.
But conformity in dress stands against the mind of oshare, which originally means being free and getting away from conforming to the norm.
It is considerd that mind of oshare, as well as the mind of expressing & creating are being driven away from oshare original. Instead of the mind, ‘Having a pleasant feeling’ and ‛Keeping harmony with society’ are newly added to oshare. And together with ‛Getting a charm & self-confidence’, these three values became the main factors which construct the concept of oshare.
