Abstract
To test the "visual metaphor", we studied how impressions are changed when two pictures(one is as a tenor, the other as a vehicle)were combined together. As tenors, we used three different kinds of electric appliances(TV, mobile phone, and video camera). Each of those had three different models(so we used nine tenor pictures). As vehicles, we used four pictures(ladybug, ruin, Colosseum, and cat). All of combinations of tenor and vehicle pictures, as well as nine tenor pictures, were assessed by using SD method and factor analysis, and resulted in the extracting three factors (mood, popularity, and comprehension). Base on factor scores, we calculated Euclidean distance between pictures, and observed the configuration of those pictures by MDS method. The findings suggested that a combined pictures was apt to lay between a tenor and a vehicle picture. This means that the impression of a tenor picture is affected by a vehicle picture combined into it.
