Proceedings of the Japanese Society for Cognitive Psychology
The 6th Conference of the Japanese Society for Cognitive Psychology
Session ID : P1-20
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Host: The Japanese Society for Cognitive Psychology

Revelation effect in brand name recognition
Experiments based on everyday memory
*Hiroshi Miura, Yuji Ito
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Keywords: revelation effect, false alarm, familiarity
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[in Japanese]
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© 2008 The Japanese Society for Cognitive Psychology
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