Abstract
We can find a variety of tea packaging designs on polyethylene terephthalate (PET) bottles in daily life. Although there have been much recent research into the influence of because package design on consumer purchasing preference, this study is the first to examine the impact of Japanese fonts on preferences for tea packaging. In this experiment, the effects of 4 kinds of Japanese font on aesthetic impressions of tea beverage package designs on similarly shaped PET bottles were tested. The experiment used 20 pictures combining 4 kinds of font and required 34 participants to rate each according to aesthetic impressions (Balance, Harmony, Beauty, and Preference) on a 7-point Likert scale. Results showed that package designs using HG Kyokasho-tai were rated significantly higher than other fonts. In conclusion, these results indicate that using HG Kyokasho-tai for package designs may be effective for tea beverages in PET bottles.
