An Exploratory Study on the Relationship between Preference of Digital Game Genres and Creativity among University Students

Abstract

This study explored the relationship between creativity and preference for digital game genres among university students. A survey was conducted on 336 first- and second-year students at a private university. They were asked to indicate how much they liked each of the 19 digital game genres and identify their creativity. The results showed a significant difference in preference among the digital game genres. In addition, significant differences in preference for digital game genres were found among the groups divided by creativity: action, adventure, puzzle/quiz, strategic simulation, shooting, table game, board game, study/learning/training, and sound novel. This suggests that the favorite digital game genres differ depending on the differences in creativity.