A Study Focusing on eSports Viewing in Japan

eSports is evolving into “Media Entertainment”

Abstract

The global market size of eSports in 2019 was about $9.58 billion. In comparison, the size of the Japanese e-sports market is low at about 6.12 billion yen, lagging behind overseas markets. In order to provide suggestions for the development of eSports in Japan into “Media Entertainment” based on viewing on video sharing platforms, the current status of eSports in Japan was investigated from the aspect of viewing. In conclusion, among male teenagers, fighting games were viewed less, while FPS/TPS made overseas were viewed more frequently. The gap in popular titles between Japan and overseas is becoming smaller. Foreign eSports titles are becoming more popular among younger generations.