Abstract
The purpose of this study is to develop a game genre scale—the Preference Game Genre Scale—based on the preferences of students specializing in game development and to explore the relationship between each factor of the scale and creativity. With the aim of establishing a methodology to enhance creativity by working on favorite games, we surveyed the degree to which students specializing in game development valued each of the 19 game genre items and their creativity. As a result, six factors were extracted: “concentration on thinking,” “immersed in the story,” “competitive and results-oriented,” “instantaneous judgment,” “role-playing and process-oriented,” and “rhythmic and accuracy-demanding.” “Role-playing and process-oriented” and “rhythmic and accuracy-demanding” were found to be related to creativity, while “concentration on thinking,” “immersed in the story,” “competitive and results-oriented,” and “instantaneous judgment” were not related to creativity. With these results, we were able to provide some basic insights into the characteristics of games that are associated with creativity.