A status report on adding value to tourism assets using XR technology

From the cases of xeen Inc.

Abstract

There is an increasing number of examples of the production of "revitalization games" with the aim of increase in the number of people interacting with each other, revitalization of local communities, and promotion of local understanding. In this study, the speaker focused on “AR the Nagaoka Palace”, “Let’s Go to Shidami Kofungun” and "National Treasure Hikone Castle Explorer! ", which are the applications for smartphone developed by xeen Inc. through a public private partnership as case studies and conducted the interview survey with the contact person in local government and producer in the company. As a result, the innovation by a heterarchical organization in which multiple organizations and groups with different evaluation criteria create new values through creative friction was observed.