“Negative” Gamification

Strategies to Curb Deviant Behavior by Controlling Playfulness

Abstract

In this presentation, as an example of the application of game studies to other social science fields, We analyze and discuss strategies for eliminating "bullying" as a typical social problem using gamification methods. "Bullying” is an act of seeking a subjective sense of omnipotence in terms of social function and has similar characteristics to "play”. Therefore, this presentation showｓ the possibility of coping with bullying by constructing an appropriate game design that reduces the entertainment value of bullying. What is important here is, first of all, a comprehensive analysis that provides overlooking view of the social problem being addressed. Secondly, gamification that is appropriately "boring" with elements of demarketing is important too.