Host: Digital Game Research Association Japan
Name : DiGRA JAPAN Summer Conference
Number : 11
Location : [in Japanese]
Date : September 04, 2022
The importance of gamification has been reaffirmed as DX and customer experience have become more important in domestic and international business. However, since gamification is a relatively new concept that emerged around 2010, the overall market picture, including its novelty, had not been systematically organized. To address this issue, SEGA XD CO., LTD. formed the Gamification Industry Landscape Editorial Committee by inviting several experts from the industry. From January to July 2022, we conducted market analysis and discussions several times and selected 206 domestic gamification companies, which were classified into 13 categories. This report introduces the market research process and the analysis results for the "Gamification Industry Landscape 2022". In addition, we discuss the characteristics of the gamification market and the factors necessary for the future development of this industry.
