Abstract
The video game live streaming market has been experiencing rapid growth, while the playtime on gaming consoles and mobile games has been decreasing. This trend suggests an increase in the audience that prefers watching gameplay videos rather than playing video games themselves. In this study, we aim to investigate the differences in memory retention of game content between individuals who actively play a game and those who passively watch a gameplay video. To achieve this, we have developed a unique game for the experiment. A memory test relating to the game content is administered to two groups of participants - those who played the game and those who observed the gameplay video. The test takes place after each respective interaction with the game content. While this research is ongoing, we will present both the prototype of our experimental game and the process by which we have formulated the memory testing method.