Investigation of the Taiwanese Social Games Market and the expansion of Japanese IP in Taiwan

Abstract

In recent years, ”social games” had created a significant impact on the Japanese gaming market. Some of the titles have expanded overseas, and successful overseas expansion may help the growth of the game companies. For Japanese game developers, Taiwan’s gaming market could be a popular candidate for the “first step” of overseas expansion. This is because of several factors such as the similarities in the sub-culture (due to the number of imports of Japanese games, anime, and manga), the geography, and the size of Taiwan’s gaming market (along with its gaming population). This study will pick up and introduce some of the Japanese social games that have entered Taiwan. This study will also conduct online surveys and interviews with local social game players. By examining social games through collecting voices of local game players, this presentation will find the diversities of the flow lines of Taiwanese game players, along with the limitations and challenges of overseas game management, along with solutions to some of the limitations.