Mode Choice for Tourist: A Case Study in Vietnam

抄録

The main objective of this paper is to study the mode choice behavior of tourist by using Binary Logit Model. Two trip routes chosen for this research were Ho Chi Minh City - Nha Trang and Ho Chi Minh City - Da Nang, Vietnam. Air transportation and railway transportation were taken into account for modeling the mode choice model. The findings showed that socio-economic factors (e.g. Family income, Age of respondent) and trip characteristics (e.g. Total travel time, Budget of the trip) affected the choice of means of transport of visitor in both routes. In addition, some elements, which visitors suggested like Health status, Service Quality, Extreme event, Travel insurance, Type of Planning and Tourist Group Size, should also be concerned and given attention. The results of research initially supported the researchers and authorities in forecasting and managing travel demand as well as planning and adjusting economic and transport policy.