Possibility of Regional Revitalization through Collaboration between Roadside Stations and Neighborhood Stores

Abstract

This study aimed to grasp the consciousness of neighborhood store managers regarding the activities popularly required by roadside station users, to clarify problems related to this issue, and to consider countermeasures for regional revitalization. The required activities included providing information about neighborhood stores, on-site sales services, and issuing coupon tickets. An attitude survey of the neighborhood stores showed that their participation experience strongly influenced their intention to participate in such activities. Based on these results, we proposed periodic meetings and support systems run by advisors who could provide advice regarding ways to increase their participation in these activities.