2019 Volume 13 Pages 120-131
This study aims to identify and evaluate a key set of factors related to twowheeler ownership in typical Indian context. Data collected from 934 households in Pune, a metropolitan city in India are used in this study. Based on the collected dataset, choice sets are defined by three categories of two-wheelers, namely, two-wheelers with engine capacity upto 150 cubic-centimetres, more than150 cubic-centimetres and automatic scooters. Subsequently, multinomial-logit and nested logit models are developed to a) estimate and compare the utility associated with three categories of two-wheelers and b) identify the most important attributes influencing two-wheeler ownership in Indian context. Results clearly indicated that mileage offered by a particular two-wheeler category is one of the most significant factors. Among other attributes, lower operation and maintenance costs are observed to play an important role towards choice of a particular two-wheeler category.