Implementing Stage-Based Models of Behavioral Change as Menu-Based Intervention

抄録

Stage models are found useful to reflect the gradual process as to how a person can be guided to a change in attitude and finally behavior. This paper discusses how stage models, the transtheoretical model and the stage model of self-regulated behavior change, can be used to systematically inform the development of travel behavior change interventions. Stage-tailoring, a design approach that matches the interventions to the stages, is the most prominent strategy in studies that do systematically apply the theories, but an alternative approach, called menu-based, is also introduced, which is grounded on the theoretical conceptualization that stages represent an underlying continuum of action readiness. As illustration on how a menu-based approach may be applied, we present the Blaze mobility behavior change system.