2022 Volume 14 Pages 826-844
The BRT system is widely introduced in developing cities and becoming very popular. It is the most affordable and relatively fast solution for city governments to provide mass public transport system services. This paper discusses a paradigm change towards Semarang BRT service, from previously corridor-based to direct service-oriented. This approach is conducted by developing its current service line by considering the urban spatial patterns, structure, and land use development to optimize service coverage. Moreover, an exclusive lane for BRT operation is attached to ensure the system will run effectively. Finally, real demand surveys were conducted to estimate changes in BRT ridership. The BRT operation improvement can attract more passengers with more excellent service coverage based on the demand forecast.