Transportation Mode Choice Models for Domestic Tourists in Bali

Abstract

The significant contribution of holiday trips to the problem of traffic congestion and parking in tourist destinations and the provision of adequate tourism infrastructure in Bali are the main motivations for this study. Data from 296 domestic tourists in Bali were effectively used to construct the model. Multinomial Logit (MNL) and Multinomial Probit (MNP) models were used in this analysis to evaluate the important factors that affect domestic tourists' decisions about their mode of transportation. Despite fundamental differences between MNL and MNP, these two models show similar results of significant variables that influence domestic tourist mode choices in Bali. Both models suggest that accommodations in well-known places are encouraged to offer more access to buses/vans to meet the travel needs of domestic tourists. The study suggests policy implications for local governments to promote the use of public transport by attracting passengers from seniors, group-sized domestic tourists, and the well-known accommodations