2024 Volume 15 Pages 1928-1941
The number of pedestrian road fatality rates is increasing day to day, particularly among those who are engaging with a mobile phone. This study aims to investigate different types of unsafe behaviour among pedestrians crossing the road while using a mobile phone. The study was carried out among 360 pedestrians in Kuala Lumpur due to its high density of pedestrians. Data were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings revealed that abrupt crossing and crossing negligence among pedestrians is the main contributor that leads to road hazards. Thus, pedestrians are advised to be constantly aware of the approaching vehicles while keeping visible in traffic. Avoiding using mobile phones while on the road and utilising the designated pedestrian walkway will highly reduce the accident rate. This study provides useful insights to relevant stakeholders to further enhance current policy and for pedestrians to improve the current behaviour of mobile phone usage while crossing the road.