2024 年 15 巻 p. 494-513
This study analyzed the potential of voluntary travel behavior change programs by focusing the secondary school students in Penang Island. The students were divided into four groups: control group (G1), planning group (G2), incentive group (G3), and planning with incentive group (G4). They were asked to fill in two series of travel diaries for 7 days. T-test analyses show significant difference for CO2 reduction on weekdays, with the sequence by group: G1<G2<G3<G4. On weekends, the CO2 emission reductions for all groups were significantly different except for G2. The multiple regression analyses show that the high reduction of CO2 emission on weekdays was influenced by types of voluntary programs, gender, family income and parental escort. It was concluded that the groups that successfully reduced its CO2 emissions did so not only as a result of the multi-intervention in voluntary behavior change program but also possibly because of sociodemographic factors.