購入型クラウドファンディングとふるさと納税の地域活性化効果

抄録

In recent years, there have been growing expectations for regional revitalization and development through reward-based crowdfunding and hometown tax donation （Furusato Nouzei; quasi crowdfunding by local municipalities）, but as these markets expand, competition among projects nationwide is intensifying. Local companies and small and medium-sized enterprises （SMEs） alone are finding it difficult to compete in this market, as they may not be able to appeal to the public if they try to complete their projects with local resources alone. Also, as traditional e-commerce players have recently entered the market, attracted by the expansion of these markets, those local players are required to have higher quality in their products. In the early days, reward-based crowdfunding and Furusato Nouzei were expected to secure sales channels for local companies and small and medium-sized enterprises, but as the market has expanded, the competitive landscape of the market may have changed. We need to re-assess the degree of contribution of reward-based crowdfunding and Furusato Nouzei to regional revitalization.