Abstract
Whisky is the spirit made from fermented cereals, distilled and matured in small casks. There are five major whiskies in the world: Scotch, Irish, American (Bourbon), Canadian, and Japanese. These are whiskies which have unique histories and character. In the 21st century, craft whisky distilleries opened in many countries. In Japan also, many small distilleries try to follow their whisky dreams. This paper introduces the Japanese whisky history of the past 50 years (1960〜2010). How to be a challenger in the complex liquor market through making many kinds of whiskies.
