マルシェの継続開催に求められる要件とその意義

中国地方で開催されるマルシェを対象に

抄録

This study examined the requirements and significance of continuously observing festival. Results of this study verified our hypotheses that an appropriate management system for each festival is necessary to observe its continuous celebration, attract vendors and visitors through organizers’ efforts and ingenuity in the event content, secure continuous funding, and operate the market while sharing the same goals with the organizers. The results also revealed that the significance of observing a festival continuously is to maintain relationships with visitors from outside the region.