The Choquet integral model include compensation and non-compensation models : Estimation of compensation level of marketing data

Abstract

Choquet integral models can do the intermediate evaluation among maximum, weighted averaging and minimum. In marketing non-compensation models, the maximum model is the conjunctive model and the minimum is the disjunctive model and compensation model is the liner functions. To apply the Choquet integral model, we can do the intermediate evaluation among non-compensation and compensation models. Lastly, we estimate the degree of non-compensation and compensation level