Abstract
Tingyi (Cayman Islands) Holding Corp. (the "Company"), and its subsidiaries (the "Group") specialize in the production and distribution of instant noodles, beverages and instant food products in the People's Republic of China ("PRC"). The Group started its instant noodle business in 1992, and expanded into the instant food business and beverage business in 1996. In March 2012, the Group further expanded its beverage business, the strategic alliance between the Company and PepsiCo in the beverage business in the PRC was established. The Company is exclusively manufacturing, bottling, packaging, distributing and selling PepsiCo non-alcoholic drinks in China. The Group's three main business segments have established leading market shares in the PRC's food industry. Year-to-date December 2012, the Group was the market leader in instant noodles and ready-to-drink teas, gained 56.4% and 44.2% market shares respectively. In this paper, we try to research the success of management strategy and analyzed the VRIO analysis of the company.
