Life-weather Merchandising
キーワード:
biometeorology application,
business biometeorology,
consumers’ needs,
life-weather merchandising,
retail markets
2007 年 11 巻 1 号 p. 79-82
詳細
2007 年 11 巻 1 号 p. 79-82
Retailers in Japan are planning today, selling, ordering and stocking according to the daily weather forecast, taking into consideration the relationships between weather and customers’ needs. Many retailers have succeeded at reducing losses and increasing their profit ratios. “Life-weather Merchandising (LMD)” is an application of biometeorological knowledge and techniques in human society for retail marketing. In order to develop further solutions to the problems involved, this paper reviews the present status of the science, based mainly on the observed facts in Japan.
