抄録
The development of artificial intelligence (AI) has had a profound impact on the publishing industry. The positive influence of AI in this domain is manifested in the following five key areas. Firstly, AI facilitates automatic intelligent creation, significantly enhancing production efficiency and the quantity of published content. Secondly, AI plays a crucial role in the analysis of published content. Thirdly, AI enables the personalized production of publishing content. Fourthly, AI leverages its analytical ability to capture real-time and real changes in consumer information through big data analysis. Lastly, AI can potentially become a consumer in the publishing market through autonomous learning. However, while AI technology has yielded positive outcomes in publishing, it also presents potential challenges and problems. Therefore, the publishing industry should actively embrace AI while recognizing associated risks and limitations. Developing corresponding strategies and measures to address these issues is crucial for enhancing overall competitiveness and sustainable development within the industry.