Abstract
The essence of characteristic agriculture is brand agriculture. Through the establishment of brand agriculture, the agricultural resources in the region will be transformed into characteristic agrarian commodities to promote the transformation and upgrading of farm products. Japan has explored the development path of characteristic agriculture and achieved remarkable results. Driven by the strategy of characteristic agriculture, various Japanese agricultural brands compete to develop, including animal products, vegetables, rice, flowers, fruits, and so on. Cao (2022, DOI: 10.50908/grb.1.0_85) discussed the path and model of the development of agriculture with Japanese characteristics. This paper will further discuss the connotation and extension of characteristic agriculture.
