Abstract
With the improvement in living standards, people’s demand for tourism has changed, and the form of tourism has developed from general sightseeing tourism to leisure tourism, vacation tourism, and so on. At the same time, the tourism market has also upgraded from price competition to service competition, from product diversification to model innovation. How to construct and improving the tourism industry system and promoting the development of the tourism industry is the key to the development of the regional economy. In light of the environmental changes faced by the development of the tourism economy, this paper discusses the main reasons for the development of the tourism economy in Japan.
