Short Note
A Trial for Evaluating the Effectiveness of Human Centered Design Methods
: Customer Journey Map and Persona Based Scenario Method
2019 Volume 15 Issue 1 Pages 5-8
Details
2019 Volume 15 Issue 1 Pages 5-8
In this paper, we report two preliminary cases in which widely known methods in HCD field are investigated: One is about the customer journey map method and its effectiveness; Another is about the persona based scenario methodology and its methodological appropriateness in using a photo for a persona.
