Evaluation of Task Performance with Different Entertainments in Gamification

Abstract

Gamification improves workers' motivation and performance by implementing entertainment elements into a task. The different entertainment elements such as competition or collection may have the different effects to the task performance; hence to evaluate each entertainment element provides useful knowledge for the development of effective task support system. In this paper, authors evaluate the effect of three entertainment elements; 1) Contest with others, 2) Improvement from previous, and 3) Collection of the achievements. To measure the task performance and motivation of the participants, authors developed seven systems which implement the combination of the three elements respectively. The result of the experiment showed that Improvement and Collection increased 9.2% task speed of participants who had the slow performance at tasks without any entertainment support. In contrast, increase of the task speed by the combination of Improvement and Collection is lower (4.2%) than each respective element. All combinations of the entertainment elements including the Collection decreased the task speed of the participants who had the fast performance at the task without entertainment support.