抄録
In order to estimate driver's implicit safety attitude, the present study applies an implicit association test (IAT), which is one of the methods to measure unconscious mindset. First, an advanced Japanese IAT (AJIAT) was proposed based on four design guidance to solve the problems of a conventional Japanese IAT (JIAT) to measure driver's implicit safety attitude. Next, an experiment for comparing two types of IATs and a driving simulator experiments were performed to verify that the AJIAT has a better ability to estimate the driver's safe driving behavior than the conventional JIAT.
