抄録
With the increasing diversification of mobile services, a more comprehensive understanding of users is required in order to provide a better user experience. This case study focuses on analysis of the information behavior that occurs when mobile phones are purchased. This behavior is the initial experience of users. The analysis is based on the results of qualitative investigations conducted in rural Myanmar. We expected to deepen our understanding of users’ behavior when they were considering bringing new information technology devices into their lives by investigating not only mobile phone users but also non-users, who have decreased in developed countries, as extreme users. From the results, we extracted the effect of context of information on users’ information behavior and discuss it from the perspective of consumer behavior research. The context of information characterizes the user’s information behavior and can be used as a resource to predict future interaction with products or services. The main contribution of this paper is to reveal the characteristics of information behavior in the initial stage of user experience and treat it as a practical resource that can provide new design opportunities in human interface research.
